One Platform. Many Partners. Endless Possibilities.
What does batzai do?
Retailers
See more. Control more. Grow faster.
- Manage your business on your phone.
- Access promotions from brands.
- Simplify access to trade credit.
Distributors
Get full visibility of your market. Reach it more efficiently.
- Granular data driven insights at scale for competitive advantage.
- Mass communication and promotions at scale in fragmented markets.
- Field sales systems integrated with your retail partners.
Brands
Smarter decisions. Driven by data. Powered by AI
- Valuable insights driven by real transaction data.
- Loyalty and consumer marketing strategies tailored for fragmented markets.
- Communicate with your traders and consumers directly, cost-effectively and at scale
Connecting data and people to drive meaningful change.
about us
Batzai was founded on the belief that data and digitalization can deeply enhance supply chain efficiencies in informal, fragmented markets to benefit all stakeholders, especially the most vulnerable.
Founder, Marta, with 14 years in the African FMCG sector, identified the challenges faced by the small vendors, who make up 80% of last-mile distribution in sub-Saharan Africa.
OUR PURPOSE
Digital Tools for Growth
Empowering African retailers with the digital tools to grow their businesses and increase their resilience.
Linking Data to People
Helping manufacturers across Africa to better connect with their retail partners, their customers and the communities they serve.
Marta, with deep experience in Africa’s FMCG sector, identified major supply chain inefficiencies impacting small vendors, but also the other stakeholders in the chain: distributors, manufacturers and brands.
Through her Master’s research, she developed a digital, data-driven solution that can benefit all stakeholders.
She partnered with Dario, an expert in software development and AI, to create a technology-focused platform tailored to African markets.
Her Master’s thesis proposed a digital concept to connect these stakeholders for mutual benefit. Marta and co-founder Dario are dedicated to promoting financial and digital inclusion.
A unified platform offering a complete solution for retailers, distributors, and brands.
Informal retailers are the key link in food and FMCG supply and value chains.
Responsible for 80% of last-mile distribution, they lack business resilience and capacity for growth.
- Unreliable Business Management.
- Low Margin & Low Revenue.
- Lack of Access to Credit or Financial Products.
- Low business visibility and control.
Massive, Sustained Long-Term Growth But Only if it’s Equitative.
People (billion)
World Bank
GDP/Capita ($ thousand)
McKinsey, Statista
Food Market ($ billion)
World Bank
